After five years of creative research, the Brazilian designer Alexander Herchkovich created the world's first jeans that can not only decorate a female figure, but also help her in the prevention and fight against cellulite. The designer called them beauty denim. They are ways to use the heat of the human body to convert it into infrared rays, stimulating the skin areas of the legs, the most prone to the formation of an "orange peel."
According to the creator of miracle jeans, they increase blood circulation and metabolism in cells, which does not allow the development of cellulite.
However, doctors are quite skeptical about the creation of the designer. They believe that Kherchkovich gives women false hope, because no miracles can prevent the appearance of cellulite, which usually appears as a result of malnutrition and slow metabolism in the cells of the body.
According to reports, almost 90% of women over 30 suffer from cellulite to varying degrees, which stimulates the pharmaceutical market to throw dozens of creams and lotions into stores and pharmacies to combat this unpleasant phenomenon, and some clinics provide services for the surgical solution of this issue.
